Page 24 - MidWeek - August 3, 2022
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   24 MIDWEEK AUGUST 3, 2022
                              HUI MAKA‘ALA
                                         Majun Okinawa Midsummer Bouquet shirt in navy ($83)
Taking place Aug. 7 at Hilton Hawaiian Village is nonprof- it’s Hui Maka‘ala’s 51st annual Scholarship Fund Luncheon & Fashion Show. The event will feature boutique sales, a si- lent auction, food, entertainment, door prizes and, of course, a chance to see trendy designs from Allison Izu Song, who’s headlining the event, as well as Majun Okinawa and SoHo Fashions.
                Majun Okinawa Blood Storm shirt in white and navy ($80)
     Allison Izu Norah Cover Up Coral Rayon Jersey ($108), Camille Tank Top Coral Rayon Jersey ($62) and Sunrise Jogger Vintage Black Rayon Jersey ($142)
  Based in Hawai‘i, Allison Izu Song’s brand (Allison Izu) is all about female empowerment.
 “We believe that fashion can be transformative with the right fit, and we focus on designing clothing that makes women look and feel good,” says Izu Song, who notes that the company recently opened a showroom in Mānoa Marketplace.
    At the fashion show, attendees can also expect to see looks from A. IZU, an offshoot of Allison Izu.
 “I was craving some one-of-a-kind pieces that would be in fun prints and colors, with edgier design features,” says Izu Song. “A lot of the new styles can be worn multiple ways and are made to mix and match with the Allison Izu collection.”
 The Waikīkī gala will also showcase items from Majun Oki- nawa, which will feature its casual “kariyushi-style” fashion. Partially inspired by the aloha shirt, this design is bright and vibrant, and can be worn casually or as business attire, espe- cially during the hot summer months. Majun Okinawa has an array of selections for men, women and children.
   Allison Izu Margot Top Acid Green Soft Ponti ($92) and South St Jogger Black Stretch Twill ($152)
   SoHo Fashions pleated top and pant set in yellow ($199)
SoHo Fashion, meanwhile, is a local boutique that stocks up on the latest trends in women’s apparel and accessories from the mainland, South Korea and Europe. Located at 1481 S. King St. Ste. 130, this store boasts everything from elegant evening gowns to sportswear.
       To that end, proceeds from the Scholarship Fund Luncheon & Fashion Show will go toward high school students seeking higher education. Since its inception, the organization has is- sued more than $500,000 to local teens.
      Majun Okinawa Tropical Paint one piece in wine ($148)
Established in 1946, Hui Maka‘ala aims to preserve and perpetuate Okinawan heritage and hopes to promote an under- standing and appreciation of culture and history in Hawai‘i. This year, the nonprofit is celebrating its 75th anniversary. For more information, visit
SoHo Fashions Abstract Watercolor Mesh Jacket (pictured right) and Tank Top Set in denim/multicolor ($169) and Chiffon Pant ($89)

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