Page 12 - MidWeek - March 22, 2023

12 MIDWEEK MARCH 22, 2023
In a society where it’s more common to repur- chase than to refurbish, Carol Moore, the new owner of Toni’s Lamps & Shades, wants to remind consumers they have options.
by Ginger Keller
The ‘Moore,’ The Better For This Mom
“It is kind of neat to ex- press to the next generation coming up that things really do have meaning and senti- mentality, versus ‘I just got this from the store for $10, I’ m going to throw this away and get another,’” shares Moore. “I think people are really getting connected to their things and they want to keep them around.”
For her part, Moore, who’s no stranger to entre- preneurship, heard the pre- vious owner was retiring and, as a long time custom- er, knew how valuable — and rare — this service was. She took the helm in 2017 and it’s been an electrifying journey ever since.
“I think that should al- ways be the basis of some- body starting a business or continuing a business — are you helping someone? Are you filling the need? Am I making somebody happy? Are you getting a personal reward from that? It’s defi- nitely not financial 100% of the time, I’ ll tell you that. But that’s what keeps me going every day.”
Carol Moore
also owns marketing firm Moore Ideas Inc. as well as Estate Liquidators Hawai‘i, which specializes in person- al property appraisals. Her three businesses are harmo- nious, which makes it easier
“Being an entrepreneur allowed me to raise my two girls (Carissa and Cayla). I felt very fortunate to be able to go to excursions with them and take them to my office when they were sick or watch them when I had to work,” she says. “Now they’ re all grown up ... but still being able to make my own schedule is what I en- joy the most.”
& Shades, now located in Kaimukī, has been creating custom lamp shades and of- fering electrical repairs for Hawai‘i’s homeowners for decades.
redone,” she says. “You have stories of people say- ing, ‘This is the lamp my fa- ther would touch every time he went to sleep.’ Those kind of rewarding stories are what keeps me going a lot.
for her to perform her favor- ite job of all: being a mom.
the bigger picture. I remem- ber raising my daughters when they were young and it can get all-encompassing. I think if you step back and work through it, put fires out at your own company, the bigger picture makes a big difference. Being self-suf- ficient was a reward for me in itself and spending more time with my kids. Juggling everything was challenging but I think the rewards are bigger.”
Toni’s Lamps & Shades is located at 1126 12th Ave. Ste. 102. For more information, call 808-591-2201 or visit tonislampsandshades.com.
Established in 1956 on Kona Street, Toni’s Lamps
“It’s really rewarding to see how you can make a whole difference in some- one’s life who never thought they could have their lamp
A busy woman, Moore
In offering words of wisdom for fellow busi- ness-minded mothers, Moore says, “You really can’t give up. Each day does get better when you look at
Estate Planning May Not Be Enough
> If you don’t fund the trust correctly
> The Revocable Living Trust is NOT an asset
protection entity
> Making your spouse sole trustee may not be a good idea
> Generation Skipping Trust may cause burden for
children today
> Owning Hawaii residence in trust with sibling living
on the mainland maybe a problem
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