Page 5 - MidWeek - June 1, 2022

JUNE 1, 2022 MIDWEEK 5
Until last summer, Paige Yang, a proud Kailua native and Punahou School graduate, lived in San Fransisco, the place where she earned her master’s and doctorate de- grees at American College of Traditional Chinese Medicine and the city that was home to her first practice. When she would come back and visit the Windward side, her fam- ily and friends would ask for treatments. That later turned into friends of friends and, before she knew it, Yang had two bustling businesses in two different states.
This went on for seven years. When the pandemic hit
by Ginger Keller
Yang Embraces, Speaks Out For Her Culture
and traveling became, well, a little tricky, Yang had to make a decision: the Bay Area or her hometown? With her 7-year- old son in mind and her entire family here, the choice was a “no-brainer.”
beyond skin deep. “I take my pa- tients on a jour- ney,” she says. “Initially, patients come in and they have something superficial that they want to fix ... and actually what
are more whole, that shines through to your face.”
“It became something a lot more deeper when I saw that these Chinese facial tools were being vastly culturally appro- priated by the white wellness industry and a lot of people who are really removed from the medicine and cultural prac- tices,” she explains. “I stand up for these practices so they can still be handed down in its full potency and not be diluted for future generations.”
ple didn’t have a sense of who they were, where they came from, respecting the lands and others, and taking care of your environment and communi- ty, and that’s why I felt that cultural appropriation was so rampant because people were trying to grab at other cultures to feel connected to something. Hawai‘i gave me that founda- tion and all of those lessons and so, of course, I wanted to come home and serve my communi- ty and give back.”
She recently debuted Paige Yang Acupuncture, found within the eleven50 high-rise on South King Street. There, she practices traditional Chi- nese medicine, which, of course, includes acupuncture like the business’s namesake, along with Chinese herbs, moxibustion (warm herbal application), tuina (Chinese massage) and more. Yang specializes in facial rejuve- nation and, for her, it goes far
Paige Yang
Other than her blossoming Ha- wai‘i clientele list, Yang Face, a brand that sells luxurious tradi- tional Chinese fa-
(traditional Chinese medicine) does is much deeper. It works on a spirit level.
cial tools, was also born out of Yang’s slightly acciden- tal, back-and-forth-business method. She wanted her pa- tients to maintain their results while she was away, so she created a company to help them do just that. Yang Face also serves a purpose that’s not only close to Yang’s heart, but ignites her fire, too.
“I work on a spiritual and energetic level to help bring your spirit back to yourself,” says Yang, who adds that it’s helped her with her own re- lationship with the aging pro- cess and ideologies of beauty. “When that happens, when you
On top of that, a portion of the sales go toward Yang’s alma mater, Punahou.
Yang offers giveaway pro- grams for Native Hawaiians, where they can receive free treatments, as well.
“Hawai‘i really gave me my fundamental framework of how I see the world, all my values and appreciating your culture. On the mainland, peo-
For more information, visit paigeyangacupuncture.com.
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