Page 3 - MidWeek - Aug 18 2021

AUGUST 18, 2021 MIDWEEK 3
Paper Trained
HAWAI‘I’S FAVORITE MEDIA SURVEY By Kelli Shiroma Braiotta If you could be any animal, what
would you be and why?
People who know me have known that I’ve been a vo- racious reader all of my life. As a child, our parents en- rolled us in a library reading club for kids. I was hooked for life. When growing up on a military base in Machinato, Okinawa, I would frequent the base bookstore. All my money went toward paperbacks.
In the early ’80s, while I was training to become an emer- gency medical technician, I got myself a weekend job working for Honolulu Book Shops at Pearlridge Center. I became the weekend supervisor and took care of ordering Hawaiiana/local books and all the magazines. I was in heaven, as I could read whatever I wanted. Every week, I would be simultaneously reading a hardcover, two paperbacks and several magazines.
JESS KANESHIRO
Business Owner, Kāne‘ohe
“An orca because they are beautiful, wild and free.”
BLAKE IWASAKI
Client Adviser, Kāne‘ohe
“I would be an ape. They are one of the smartest animals, and their grip is so strong, they can hold on to something for forever, if needed.”
CAVINA QUACH
Student, Honolulu
“An eagle because I would have the ability to fly, travel and explore without any worries.”
TK YAMADA
Coffee Shop Owner, Honolulu
“I’d be a wild Asian palm civet, infamously known for eating coffee cherries.”
My reading habit has since waned due to lack of time and my ageing vision. But I still love reading printed material like occasional books and newspapers and magazines, of course. Many people I talk to are just like me and still enjoy reading printed material. If you’re reading MidWeek right now, you’re one of 250,000 weekly households that read a printed copy of our paper.
Ron Nagasawa
Director of Content / Supplement Products
Mallory Adams-Nakamura
Creative Supervisor
Lianne Bidal Thompson
Assistant Editor
Anthony Consillio
Senior Photographer
Darin Nakakura
Director of Advertising dnakakura@staradvertiser.com (808) 529-4726
Nicole Monton
Managing Editor
Kelli Shiroma Braiotta
Senior Staff Writer
Lawrence Tabudlo
Senior Photographer
Kenny Harrison
Director of Advertising kharrison@staradvertiser.com (808) 529-4351
Dennis Francis
President & Publisher
Dave Kennedy
Chief Revenue Officer
Bill Mossman
Executive Editor
Mark Galacgac
Graphic Artist
Ginger Keller
MidWeek Staff Writer
Don Robbins
Special Sections Writer
To Advertise, Contact:
www.midweek.com
Telephone for Editorial, Advertising & Distribution: (808) 529-4700
To start/stop delivery or report a service issue, please call (808) 538-6397
MidWeek (USPS 002-949) is published every Wednesday by The Honolulu Star- Advertiser, 500 Ala Moana Blvd., Suite 7-500 Honolulu, HI 96813. Periodicals postage paid at Honolulu, HI and additional mailing offices. POSTMASTER: Send address changes to MidWeek, 4545 Kapolei Parkway, Kapolei, HI 96707.
Alice Inoue
We Need To Know
“Where are you headed? What is your goal?”
When those we care about seem to be “lost” in life, knowing their plans increases
our peace of mind.
But what if they aren’t lost? What if they are sim-
ply in a phase of discovery about their life’s next chapter? If someone you care about is in limbo, the worst thing to say is, “You need to figure it out and make a decision,” as it implies they are in the wrong place. Instead, show support.
Life is not linear, and, like the moon, we all go through our phases. The unknown is where the mag- ic sparks the next journey. Trust and support are the two strongest attributes you can contribute.
alice@yourhappinessu.com
As an edition of Honolulu Star-Advertiser, when you com- bine us with their astronomical readership, we easily surpass a half-million people who still like to read a tangible newspaper. Part of the reason, I believe, is that you can’t really trust what you get online through social and some mainstream media.
And unlike radio and television advertising, which is fleet- ing, a newspaper has a definite shelf life that you can refer back to for consumer information. Besides, reading a printed newspaper has become a habit for most generations except maybe the newest ones. I don’t know about you, but I have an actual ritual when reading my Sunday Star-Advertiser.
As soon as I wake up, I will let our dogs out and then feed them. I will retrieve my paper from the driveway, remove the plastic wrapper and smooth out all the creases as I place it on our kitchen counter.
I will then methodically separate all the sections and ad- vertising circulars, and then reorder them in a stack. They are in order of what I will read first going all the way through to what I will read last.
I’ll leave to go brush my teeth only to come back and find that my wife has deconstructed my stack to read the ad circu- lars, the Dining Out restaurant guide and Hawai‘i Renovation section. The sections are now sprawled out all over the counter. I would say something but then she might roll up the paper and whack me with it, which for her, is another useful reason to get a printed newspaper.
rnagasawa@midweek.com