Page 10 - MidWeek - Nov 2, 2022

10 MIDWEEK NOVEMBER 2, 2022
With just $900 to her name, Eliza- veta Neginskaya took a leap of faith and put her last penny toward the first month’s rent of an emp- ty salon space in Kaka‘ako. Six years and a lot of hard work later, Neginskaya is the proud owner of EN Sig- nature Brows & Beauty Stu- dio, which offers everything from facials and permanent makeup to hair styling and nail care.
by Ginger Keller
Finding The Beauty In Her Local Business
Elizaveta Neginskaya
Trusting fate is a common occurrence for the Dallas, Texas, native, who moved to the islands in 2010.
Remembering what it was like to be an independent con- tractor (ironically, her success was quite “dependent” on things beyond her control), Neginskaya strives to create a haven for her fellow service providers.
“I was working for very reputable salons and trav- eled a lot,” says Neginskaya. “Then, I decided to embark on my own journey and be my own boss, and I slowly started to build my business in Texas. I had a client fol- lowing in Dallas, and the scariest thing of all time was when I moved to Hawai‘i and had to start from scratch.
“Once I was able to find this space in Kaka‘ako, I made a promise to myself and others that may be in the same situation as me — who want to grow their business, become better, become entre- preneurs and want to work for themselves — to find a safe space to practice their skills,” she says.
proud to say now it is — it’s a one-stop shop with a vast variety of services. A person can come in the morning and leave midday and get the works: get a facial; their nails, hair and makeup done; and a massage.”
“My friends were saying, ‘Liza, this is crazy, what are you thinking? You’re all by yourself. How are you going to do this? You need support and the finances to start your own business.’ It was a chal- lenge for me but I decided to believe in myself.”
“I’m very generous with providing them with this space to work out of, so they can grow in their careers and also not have to worry about things changing or them get- ting kicked out,” she adds.
Not one to give up easi- ly, Neginskaya says prob- lem-solving is actually one of the best parts of her job.
“When I first started, it was just me and I was only offer- ing the services that I know how to do,” she says. “With time, I had another dream to make a small boutique-style spa, where people can come in and there’s other people offering different services like hair and nails. I’ m very
“It’s a huge thing for me to elevate and uplift passion- ate service providers like myself to keep going and not feel down,” she says. “If they have a dream, keep it up because if you persevere and don’t give up and if you approach the things, people and your art with love and passion, it will, in time, hap- pen for you.”
“My favorite thing about being a business owner is the challenges that I face on a daily basis and the gratifi- cation I get from overcoming the challenge, which makes things even better.”
For more information, visit en-beauty.com.
Once she began building a
I had another dream to
make a small boutique-style spa, where people can come in and there’s other people offering different services like hair and nails.
local clientele — she credits the good, ol’ coconut wireless for this — Neginskaya knew it was time to expand and tackle another goal of hers.
Proving that she has what it takes, Neginskaya gives a few words of wisdom to her fellow beauty lovers.