Richel Cole
Photo from Richel Cole
Three women have joined forces to create a community of people, products and services “For the Good” of Hawaii.
Richel Cole, Chelsea Adams and Mariah Maniliut founded For the Good last December as a lifestyle blog, where the trio would feature different people, products and services in Hawaii they felt were doing good things.
All three come from different backgrounds and careers.
“We wanted to create and sustain a community that helps celebrate and support each other as they do things,” says Cole, whose background is in marketing. “We wanted to share their stories. Everything we do, and all the people we work with, it’s really for the good.”
Through its blog, For the Good quickly found a demand for event planning and coordination.
(Don’t worry, though, the blog is still active on their website, forthegoodevents.com.)
For Cole, it has been a life-changing experience. “Even though we’re a startup company and we’re brand new, we’ve been overwhelmed by aloha and kindness,” she says. “People really support what we’re doing, and it’s been very humbling to be a part of it.
“I’m able to give back to the community that has given so much to me.” Cole currently assists companies with social media strategies, but she has made the decision to commit time to For the Good.
“I want to grow the company to where we want it to be,” she explains, “to reach out to more nonprofits and more people in the community.”
Aligning with Cole’s expertise in the realm of new media, For the Good offers social media management services to its clients, along with event planning and coordination.
The nonprofit has seen a number of clients over the months, including Moms on a Mission, Rotary and PlayBuilders of Hawaii Theatre Company.
Cole and her partners recently finished their biggest event of the year – the HUGS annual gala – May 3 in Pomaikai Ballrooms at Dole Cannery.
For the Good also partnered with Moms on a Mission in March to sponsor a rock ‘n’ roll night in support of Ronald McDonald House.
“We’re really here to build a community of people who are doing great things and doing good for each other and the bigger picture,” Cole says. “We’re always looking for more ways to help.”
For more information on the organization, call 382-3129 or email events@forthegoodevents.com.
