Page 8 - MidWeek - Dec 1, 2021

8 MIDWEEK DECEMBER 1, 2021
SBy Stuart Kam, owner and founder of ATH Sport
me realize this could be a business. Although I studied business ad- ministration with a focus on entre- preneurship in college, it didn’t fully prepare me for the challenges I would face. I didn’t have real-world experi- ence to build my business or the ac- cess to capital to help it grow. When I first started, I got customers through word-of-mouth from guys I trained with. They shared my product on so- cial media and talked to their friends. Later, I taught myself about e-commerce. I learned how to create a strong brand and digital presence, as well as scale up through working with certified manufacturers and ful- fillment centers on the mainland for product development and shipping. ATH Sport is a digital native vertical
brand, and this business model al- lows us to concentrate on marketing, sharing our story and cultivating brand ambassadors.
tarting a business is a journey of discovery.
The principle of imi naʻau — “seeking knowledge” — is core to how we run ATH. You have to be proactive in talking to people and doing research to make things hap- pen. That’s what I share with people who are thinking about starting their own companies.
I actually didn’t plan to be- come an entrepreneur. As an athlete who surfed, trained in jiu-jitsu and lifted weights, I had tried different sports nutritional products, but none of them tasted good, used all-natu- ral ingredients and were made spe- cifically for my kind of athlete. So in 2012, I created my own muscle recovery post-workout supplement. I bought the raw ingredients and mixed the first batch in my kitchen. I shared it with my friends at the gym, and their enthusiastic response made
Licensed & Bonded BC-16446
ATH Sport creates a variety of nutritional supplements made with healthy, all-natural ingredients.
PHOTOS COURTESY KAMEHAMEHA SCHOOLS
Today, we’ve expanded our prod- uct line to include pre-workout and post-workout supplements in addi- tion to protein powders. We’ve been fortunate to actually have grown during the pandemic as more peo- ple have been shopping online. We also introduced several immunity
A Passion For Building Healthy Athletes
SATURDAY JANUARY 22 9-11 am Register at GrahamBuilders.com or (808) 593-2808
Okinawan Super Vinegar
Mana-Su for a healthier you!
Gut Health!
NEW & IMPROVED Stronger...Better...Nourishing
Centenarians in Okinawa cherish their Culture. Culture influences their LIFESTYLE. A cultural practice they wish to share is Nuchidu Takara meaning, Life is a Treasure!
By not taking life for granted, centenarians focus on making healthy daily choices part of their lifestyle
Mana-Su is a healthy choice for your families daily wellness lifestyle
Ask for Mana-Su at your Favorite Retail Outlet
• Times Supermarket
• Don Quijote • Marukai
• TJ’s Maui • Nijiya Market • KTA Super Stores
• Ishihara Market Kauai
LEARN MORE: Call: (808) 780-3440 Email: sharemanasu@gmail.com Guaranteed Satisfaction or we will make it right.
WWW.HEALTHYMANASU.COM
FREE SEMINAR
• Design and Build • Where to Start
• Multi-generational • Financing
M
M
M
S
3
So
Bring Hearing Home
• EXCELLENCE
• CONVENIENCE • VALUE
HOUSE CALLS ARE OUR BUSINESS
808-951-HEAR (4327) hawaiimobileaudiology.com
Annabel Anae, AuD
Licensed Audiologist
& Hearing Aid Dispenser
PROVIDER FOR MEDICARE AND MOST HEALTH INSURANCES
Designing
and Building Beautiful Homes for 31 Years!
H
a 0