Page 6 - MidWeek Central - Sep 8 2021

6 SEPTEMBER 8, 2021
Mililani-raised Entrepreneur Opens Women-focused Shop In Her Hometown
FROM PAGE 1
mother named Rose, and the fact that her 3-year-old son Liam’s June birth flower is the rose.
A 2014 Mililani High School graduate who now lives in Wahiawā, Ferido caught the passion for jew- elry making when her boy- friend and now-husband Aaron found a sunrise shell at the beach and turned it into a necklace that he gave her for Christmas.
Store customers can choose from products made by women-run and local companies.
“I wanted to start making jewelry. My husband learned and taught me,” Ferido says.
“I wanted to support other women-owned businesses. The year 2020 was a really hard time for a lot of people, but for e-commerce, it was doing very well. So, I had a lot put on the side and saved it for something big that I’d like to do,” Ferido shares.
was actually a really good year for me, I just decided to take the jump and go for it, and that’s where we are to- day,” she explains.
She worked at Bead It in Kapolei until the store closed and then decided to open her own company, previously known as Sunshiine Cre- atiions. She later changed the business name to Elly Rose. Ferido created that moniker partly in honor of her 7-year-old Pomeranian “furbaby” Elly. It also pays tribute to her great-grand-
After looking in Honolu- lu, she discovered the space at Town Center of Mililani.
“For me, it just shows empowerment. I try to be inspiring to other women and show them that they can do anything that they really want,” she adds.
“Being as I was from Mil- ilani, I was like, ‘OK, I’ll check it out. It doesn’t hurt to look at it.’ And I really fell in love with the place,” she explains. “Because 2020
Elly Rose is located next to Hickam Federal Credit Union in the center.
For more information, visit ellyrosejewelry.com.
(Inset) A selection of bracelets at the shop. (Above) Elly Rose owner Chelsielyn Ferido displays a sundress in her showroom at Town Center of Mililani. ANTHONY CONSILLIO PHOTOS
W H Y ?
Estate Planning Wills, Trusts, Probate Property Transfer & Gifting
Call for both
Ala Moana office & Pearlridge/Aiea office
487-WILL (9455) Visit www.georgenam.com
Most people hospitalized
with severe COVID are unvaccinated.
MASK UP ∙ GET VACCINATED
Many seriously ill COVID patients say they wish they had gotten the vaccine.
HawaiiCOVID19.com/vaccine