In4mation opens in McCully

Hawaii-based clothing company In4mation celebrates the opening of its newest store at 2009 S. King St. in McCully with a special event Nov. 16 featuring music

group Odd Future. The group will sign autographs, take photos with fans, and there will be a special In4mation x Odd Future collaboration tee for sale.

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Alex Pendleton: In4mation 'in4m' CB tee in red/white $36, In4mation denim pants $68, In4mation 'In4m Oakland' snapback hat $36

Since opening its first store in 2002, In4mation has become a popular lifestyle shop and brand, especially for skaters and surfers locally and around the world. With a background in surf, skate and music, owners Jun Jo, Ryan Arakaki, Todd Shimabuku and Keith Kanagasuku share not only the same hobbies, but also the dream of providing the latest and greatest in streetwear for men and women. The creative entrepreneurs pride themselves in continually pushing forward with designs and aesthetics. Throughout the years, they have collaborated with various companies in designing special limited-edition items, and with artists for events that have drawn big crowds.

“At the time, there were no shops that carried the brands we loved,” says Jo. “We wanted to have a place where people who were into what we were could come down, vibe out and get the type of brands that you couldn’t get anywhere else on the island at the time.”

Some of the brands available include In4mation, Aloha Army, New Balance, Adidas, SLVDR, Odd Future, Nike SB, Huf, SSUR, Undefeated, Stussy, Girl, Chocolate, Fourstar and more.

Also, starting Dec. 1, the store will launch a new program called #1stofthemonth. “We will be dropping a specially designed hat, tee and accessory every first day of the month in a very, very limited quantity,” explains Jo. “Once it’s gone, it’s gone – a collector series.”

In4mation also is located at Pearlridge and in Chinatown (1154 Nuuanu Ave.). For more information, visit in4mants.com or call 841-3831.